How to Send Mass Message on LinkedIn: Option 1. Also, there are 3 kinds of email message strategies when prospecting: Tailored, targeted and templated. Messages should be personalised but not within the main body of the text, for example “Dear Mark” is great but “I wanted to contact you today Mark” looks like a canned message with first name fill-ins throughout the message! Step 1: Login to LinkedIn and go to your Inbox. Since LinkedIn is for professionals, everyone puts their title, experience, location, company they work at, and so on. And if laziness worked, everyone would be a millionaire. Hi @firstName, thanks for connecting. Yet the LinkedIn connection request message is misused so frequently that it’s developed a negative connotation in the world of professional networking. Monitor their comments in LinkedIn Groups. LinkedIn claims that an InMail is 30 times more likely to get a response than a cold call (which, if anything, sounds conservative from my experience). I used the LinkedIn search bar to target my typical clients who are generally founders of startups or managing directors of small businesses. This powerful new feature lets you record a sales voicemail of up to 60 seconds that you can quickly send right through the messaging screen of the LinkedIn mobile app. More and more, LinkedIn is being used as a go-to source for generating new leads and tangible revenue. InMail is LinkedIn’s internal messaging system and allows you to send a message to any LinkedIn user without requiring an introduction. Myself and my team have just developed [unique product/service]. Use that to your advantage when sending an email to prospective buyers. This article outlines how to write effective prospecting messages on LinkedIn. #3 – Go fishing for information. Check their activity in groups and try to contribute to any discussions they have been involved with. Here is a step-by-step guide: Tap the message icon on your LinkedIn mobile app. The No-Nonsense Approach According to Boomerang analysis of 40 million sales emails, the sweet spot for length is 50-125 words. January is a time for big predictions – and so here’s the one sales reps out there may not have heard before. Monitor their comments in LinkedIn Groups. The Problem-Solver Approach What do B2B buyers really want from sales people? Using tools like LinkedIn Sales Navigator and smart ways of qualifying, like based on technology-stacks being used, are great ways to look for the right people. Message 2: Link to quality resource (3 rd party content) This message is about value and positioning. 40 million LinkedIn users are decision-makers within their company. 3. It can [explain busine… In fact, LinkedIn is a perfect tool to make lead and sales prospecting smoother, quicker, and ultimately profitable. If you’re reading this because you want to know what to say in messages to people on Linkedin, congratulations! You can connect with and message many other people who are in your professional sphere, making it easy to build your influence and find the ideal customers.As the service has developed, new features have been added, making it more in line with other social media channels. Jack’s message touches on a topic that the prospect is familiar with (and probably passionate about): Sales. What seems to work is when companies tackle these three core issues: [Prospect Name], let me know if you’d like me to send an eBook my company put together that spells out how to effectively address these issues. Luckily, there’s a way of connection with people on LinkedIn that’s much more effective and can help you to build a meaningful contacts list. If you want to find out how to send a mass message on LinkedIn, keep on reading. Our mutual connection, [connection name], and I were talking recently about [hot topic]. A key question to consider is whether to mention your solution – or save that for later. Focus your LinkedIn message or InMail directly and obviously to what you discovered. Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide. Present the solution to their problem. Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. But you don’t have to limit sales prospecting on LinkedIn to InMail or sponsored posts. Step 2: When in your inbox, click “Compose Message”. Visit their profile in the days leading up to sending the message. There are several ways to increase the chances of someone seeing your profile; The point of this is to ensure that when your message is received they don't perceive you as a random stranger because some level of familiarity has been achieved with the above actions. Avoid using an invitation to connect for anything other than its intended purpose. 1) Subject line. She said you were an expert on this issue. Message 2: Link to quality resource (3 rd party content) This message is about value and positioning. Who can I … Okay, so maybe that wasn’t the most original prediction that you’ve heard this month, but it’s certainly one of the most pertinent. Examples would include; 5) Be visible to them prior to sending a message. You then receive a long email through LinkedIn from the contact where they list out all of the things they do and what they want to sell to you. LinkedIn Sales Navigator. You’ll want to give some thought to what you want to say and how you want to say it. Astute business people are using LinkedIn more and more as a revenue-generating, sales prospecting tool. You’ll send a lot of prospecting emails and InMails in 2019 – and you’ll spend a fair bit of time racking your brains for the combination of words and phrases to improve your response rate. Whilst a key part of social selling is providing great content at some point we often need to make a direct approach to our prospects. LinkedIn claims that an InMail is 30 times more likely to get a response than a cold call (which, if anything, sounds conservative from my experience). Don’t Send Another Cold Message on LinkedIn Until You Read This Written by Peter O’Donoghue There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. It comes down to your individual judgment – but a thought leadership asset like a relevant guide or white paper can be a very effective way of introducing your expertise without hitting them over the head with it. To assist you, I provide a LinkedIn Message Writing Guide. With over half a billion users, LinkedIn (and Sales Navigator) is a power sales prospecting tool. It includes best practices, message examples, and several templates. This website uses cookies to improve service and provide tailored ads. With over half a billion users, LinkedIn (and Sales Navigator) is a power sales prospecting tool. Sales The Big Mistake You're Making on LinkedIn (and How to Fix It) Here's a simple, proven formula you can use to sell your product or services on LinkedIn - without being annoying, sleazy or … Ok, we know who we want to connect with on LinkedIn. Send an initial message on LinkedIn. The structure of a great Linkedin message A high-performing Linkedin message has this four-part structure: 1. 7 LinkedIn connection request message templates. Sales … Finally, it's time to send LinkedIn connect messages! For more information, see our Cookie Policy. Where do you know [name of mutual connection] from, anyway?” 3) Keep it short. Five LinkedIn Inmail templates to ensure that your LinkedIn messages aren't treated as spam by the recipients and ignored. As LinkedIn's Koka Sexton points out, the goal of a message is to strike up a conversation -- not close a deal. This message sets the tone for the relationship. I would be really interested to know what you have found works both as someone that receives and sends messages through LinkedIn. There are several ways to contact people through LinkedIn InMail Group message (find out how... 2) Keep it simple There is nothing worse than receiving a long winded message, just … Wondering if LinkedIn Sales Navigator is worth the $64.99 price tag per month? The message was too long so the user didn’t read it all. Hi [Prospect Name 1], [Prospect Name 2] and [Prospect Name 3]. The Giver Approach You’d be hard pressed to find someone who passes on a free offer, if it’s something of actual value to them. It’s the perfect platform for sharing content, creating connections, and closing business deals. Your latest company blog post showcases your strategic initiative to do [initiative name]. Linkedin is the most significant business-related with over 250 million active users per month, and it is the social network highly used for recruitment and sales purposes.. We are simply thanking the prospect for connecting and looking to build on that connection on LinkedIn. Listen for pain, fear, worry, need. Turn on and off disclosure message. If you have the free version of LinkedIn, you can only message people you have some professional link to. Then send a follow up InMail 1-2 weeks after the original - it increases the response rate by 500%. Your content-rich website is visually stunning, but I ran a free performance test that shows it might not be loading quickly enough for your site visitors. Here are a few things that work for successful sales people on LinkedIn even before they use messages: Do some background research on the prospect before connecting Use a personalized, flattering connection request to catch their attention Hold on for a second. Source: LinkedIn. [Prospect Name 1], [Prospect Name 2], and [Prospect Name 3], thoughts on [product]? Listen for pain, fear, worry, need. And LinkedIn’s Smarter Messaging is designed to help you do exactly that. A timely, professional and clear InMail message can go a very long way: you probably won’t be surprised to learn that 93% of hiring managers use LinkedIn when trying to fill a role.. It’s built around a mutual interest, hobby or acquaintance, and a current reason for reaching out. Always conclude the message by asking if they would like to meet for a Coffee / Skype call / telephone call. Commonly known as 'Mr LinkedIn' he has been enthusiastically evangelising the use of LinkedIn since 2008. I’m writing an article about [hot topic] because it’s relevant, timely, yet confusing to many of my customers. Message: Hi [Prospect Name], Our mutual connection, [connection name], and I were talking recently about [hot topic]. You get an invitation to connect on LinkedIn from someone you do not know. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. We have a good-looking profile. By using this site, you agree to this use. I noticed you and I are both connected to [name of mutual connection] and I thought I would reach out to connect with you as well. 1. 3. 5. 4. For B2B sales teams, LinkedIn is proving to be a major influence in social selling. Proof the value you offer is genuine 4. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. Here’s a post that is decidedly NOT about RevenueZen. Tips on Writing the Best Thank You Message. "'Salesy' InMails get lower response rates," he writes in a blog post. LinkedIn prospecting message templates. It allows you to send a short note to the inbox of any LinkedIn user in your outer circle. Make the message about them and how you might be able to help them, this will be seen as a sign of good networking and the recipient is much more likely to ask you about what you have to offer. Type the name of the person you want to send a voice message to until the name is recognized and tap to select it. Contrary to what LinkedIn will have us believe I don’t see any evidence that an InMail is any more effective than a group or first-tier message although it is certainly the quickest way of contacting someone that you are not connected to. #4 – LinkedIn direct marketing example message. Mark also runs a weekly podcast called, University/further education or even school. #2 – How to stroke the ego of the person you are talking to. Search-based LinkedIn connect message . If you want to learn how to use LinkedIn for lead generation the right way, click here and read this. Effective LinkedIn Messages. LinkedIn is essentially encouraging this mentality with the metrics that it highlights: The LinkedIn sales department will tell you that you’re hitting it out the park if you get a 25% In-Mail acceptance rate. To begin with, you can send a LinkedIn message to groups of connections without using any third-party software or automation tools. Some cold campaigns don’t have to start with a cold message. #3 – Go fishing for information. LinkedIn … The user isn’t sure who you are or why you want to connect. More and more, LinkedIn is being used as a go-to source for generating new leads and tangible revenue. Identify something personal about the person that you can reference in the message. Lost for words? Whilst a key part of social selling is providing great content at some point we often need to make a direct approach to our prospects. As a reminder, in this article you found 13 LinkedIn message templates to boost your sales. Five LinkedIn Inmail templates to ensure that your LinkedIn messages aren't treated as spam by the recipients and ignored. Make sure you read the recipients profile thoroughly and check for things you have in common. Now that you have trial-ed [product] for three months, I want to confirm you are experiencing the impact we discussed: What are next steps to get you signed up for an enterprise license, so your entire finance team can take advantage of [product]? Once the prospect accepts your message, send a follow up message within 24 hours. See our. InMail is LinkedIn’s internal messaging system and allows you to send a message to any LinkedIn user without requiring an introduction. View their recent activity and comment or like any of their recent updates. If you don’t receive a response, send another message in 1-2 weeks. Outline of the value and benefits you offer 3. LinkedIn Sales Navigator. LinkedIn is the world’s largest business network, helping professionals like James Newell - Clear Sales Message™ discover inside connections to recommended job candidates, industry experts, and business partners. They have 706+ million monthly users and 30 million companies across 200 countries on their platform. Try to say nothing about you, your company or what you have to offer. Please feel free to add your thoughts and comments below. To me, spam is anything the receiver doesn’t find valuable. You get an invitation to connect on LinkedIn from someone you do not know. Disclosure message is the message you can find on the bottom of every message sent by the company to its prospects. Take the time to discover what REALLY matters to prospects. Here’s a copy of the guide: https://expandi.io/the-top-3-linkedin-outreach-strategies/ I’d love some feedback – please feel free to send your honest opinion.” Message 2 – 5 days According to the 2017 B2B Buyers Survey from Demand Gen Report, 67% of those making purchase decisions rely on peer recommendations and 41% rely on case studies. Clearly, LinkedIn holds tremendous value for sales teams. Make it clear that you have read their profile by quoting information from their profile or activities (see above point). And almost all of the sales teams of B2B companies rely on LinkedIn InMail and messaging to generate leads. Step 3: Start typing the names of your 1st level connections to add them to the list of recipients here: Step 4: Write your LinkedIn mass message and click send. It might be if you’re actively focused on generating leads and know you’re way around LinkedIn. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. You can also limit their capacities to put a message on the company’s dashboard. As you prepare to move forward, you’ll be interested to learn how others in your position pulled off the same project successfully. Can I include your perspective, [Prospect Name]? Yet the LinkedIn connection request message is misused so frequently that it’s developed a negative connotation in the world of professional networking. Here’s your starting template for inspiration: [Prospect Name], Jessie recommended I reach out. [2:14] Sending a sales voicemail using LinkedIn Voice Messaging can be intimidating when you first try it. So here are my 9 suggested ingredients for an effective LinkedIn message; Messages work best when sent on a Tuesday, Wednesday or Thursday and preferably in the morning, Mark Williams is an independent LinkedIn trainer providing advice and support to LinkedIn users from small businesses to large corporations. After receiving this message from the sales person I wanted to try this method and see if truly works on others or just on me. Social media gives us many “instant” ways to create personal relevance. Try to approach this message from another angle, such as offering a free resource. Source: LinkedIn. You can also limit their capacities to put a message on the company’s dashboard. (for instance you shouldn't include all these 9 points in every message!). This got me thinking about why some messages have impact and others do not. The Case Study Approach Human beings love a good story – and smart sales reps know it. Instead of being another sales rep with commission-breath on the tongue. Here’s a starting template for inspiration: [Prospect Name], How to put an end to [problem]. LinkedIn prospecting message templates. It’s the same persuasive challenge today as it was then. Avoid weekends, Friday afternoons and Monday mornings. LinkedIn has lots of high-quality prospects. Recently, I had a bit of a rant!The rant was about the quality of spammy LinkedIn messages that I receive on a weekly basis. She said you were an expert on this issue. Applied insight and information that’s relevant to their specific business. Sales people have been testing different approaches from the days when they first put ink pen to paper. View James Newell - Clear Sales Message™’s professional profile on LinkedIn. LinkedIn is the ideal platform for professional networking. "Instead, think about how you can engage your prospect in discussion." Your message is more of a sales pitch than a genuine desire to connect. LinkedIn is the ideal platform for professional networking. There is nothing worse than receiving a long winded message, just looking at a huge block of words will put most people off irrespective of the quality of the content. Make sure any message you send to a connection is relevant to them; otherwise, don’t be surprised when they don’t respond or … There are several ways to contact people through LinkedIn. Search-based LinkedIn connect message . Do this through the Admin settings of your LinkedIn Sales Navigator account. You accept the invitation because you believe in networking and growing your network. Consider using bullet points to quickly point out how your solution benefits your prospective client. The key to prospecting efficiently and effectively through email and InMail is not starting with a blank subject line and screen each time. You can connect with and message many other people who are in your professional sphere, making it easy to build your influence and find the ideal customers.As the service has developed, new features have been added, making it more in line with other social media channels. Sales The Big Mistake You're Making on LinkedIn (and How to Fix It) Here's a simple, proven formula you can use to sell your product or services on LinkedIn - without being annoying, sleazy or … That’s a 75% failure rate. Like most people I get my fair year of unsolicited sales messages through LinkedIn, most of these messages are rapidly deleted but occasionally I find myself reading the full message and even replying. Recently, we returned our attention to doing outbound sales. This can make the message boring to the reader and it probably won’t get a good response. Effective messages are concise, relevant and easy to consume. This means that if you have, say, 1450 connections in your LinkedIn network, you can send 72 connection requests per day. If your prospecting has uncovered evidence of a current business need, then this is the template to help leverage that in your outreach. Additional Reading: How I Respond to Inappropriate and Spammy LinkedIn … As a reminder, in this article you found 13 LinkedIn message templates to boost your sales. 5. Focus your LinkedIn message or InMail directly and obviously to what you discovered. Disclosure message is the message you can find on the bottom of every message sent by the company to its prospects. The more exclusive or insightful it is, the more likely it is that your prospect will see it as valuable. But just like sales emails, there's a right way and a wrong way to write a LinkedIn message. In fact, LinkedIn is a perfect tool to make lead and sales prospecting smoother, quicker, and ultimately profitable. This way you can look at which connections you share and which of those you feel would be most appropriate to quote in the message. [Prospect Name], let me know if you’d like me to forward the case studies detailing how they achieved such impressive results. Sales tool that provides sales script, cold calling script, calling script, objections responses, email templates, first meeting script, voicemail script, sales presentation and more Skip to content Contact Us: 713-802-2026 | info@salesscripter.com #6 Posted on LinkedIn search filter request (Sales Navigator) #7 ‘View similar’ LinkedIn Sales Navigator leads request #8 Inbound LinkedIn leads connection request #9 Mutual LinkedIn groups connection request #10 Connection request – local leaders #11 Targeted prospects to propel forward connection request; Conclusion Think of LinkedIn messaging as instant messaging, not emailing. Turn on and off disclosure message. The art and science of selling has evolved in many ways: leveraging networks for warm introductions, prospecting intelligently on social media, leading with content, building personal brands prior to reaching out. A brief rapport-building introduction 2. LinkedIn Messages vs. First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. Take the time to discover what REALLY matters to prospects. Knowing the right combination of words to earn attention, entice someone to read, and provide a compelling reason to respond is one of them. It ensures your message gets through to their inbox. You accept the invitation because you believe in networking and growing your network. Let's dig into the nine components. We’ll get to that in a moment. Sending voice messages on LinkedIn is quite easy. You can start your message by writing something like this: “Hi [first name]! Hopefully, you have an established group of contacts on LinkedIn that you can reach out to so you can get a … We are simply thanking the prospect for connecting and looking to build on that connection on LinkedIn. #2 – How to stroke the ego of the person you are talking to. Response rates increase when a mutual connection is quoted so try to send most of your messages to 2nd tier connections. How To Use LinkedIn Messages To Generate New Business. We have a good-looking profile. Finally, it's time to send LinkedIn connect messages! [Prospect Name], Here’s how to drive X% higher revenues. The platform has native tools such as Sales Navigator, Lead Generation, and a Recruitment feature that all use a crawler to read the profile.So the content added to LinkedIn is highly important. Tap the new message icon to start a new message. #1 – Show people that you have something in common. They have 706+ million monthly users and 30 million companies across 200 countries on their platform. You used the standard LinkedIn message rather than personalizing it to the user. Scale your virtual selling and start putting your sales… InMail is a messaging tool in the social-media-for-business platform, LinkedIn. Congratulations on spearheading such an important endeavour! Messages work best when sent on a Tuesday, Wednesday or Thursday and preferably in the morning (tweet this). Do this through the Admin settings of your LinkedIn Sales Navigator account. Try to mention just one connection who you actually know rather than multiple people or connections that you have never engaged with. However, there are aspects of our craft that haven’t changed, and which we wouldn’t necessarily expect to. This advice is based on my own experience from receiving many messages and also from delegates, customers and clients who have shared their experiences. What does LinkedIn Navigator give you (really) Access to the LinkedIn database — and better access. His LinkedIn message appeals to the prospect’s self-interest — it invites their opinion about a popular subject (i.e., personalization in cold … 20 successful Linkedin sales messages Your guide to getting potential customers OFF Linkedin and into profitable sales calls By Tom Mallens & Dionne Buckingham-Brown, founders of the Social Sales Academy 2. This message sets the tone for the relationship. Here’s a post that is decidedly NOT about RevenueZen. LinkedIn has been designed in a way that markets your brand and increases your reach to the audience. (ability to use filters) #1 – Show people that you have something in common. Lost for words? #4 – LinkedIn direct marketing example message. 2. Whether you’re offering an ebook, a free trial, or a free evaluation, make the offer the focal point of your email. 7 LinkedIn connection request message templates. Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the same frustration. Segmentation. You then receive a long email through LinkedIn from the contact where they list out all of the things they do and what they want to sell to you. Ok, we know who we want to connect with on LinkedIn. A product or service pitch. More than 98% of sales reps with 5,000 or more LinkedIn connections meet – or exceed – their sales quota. Check out our LinkedIn Sales Navigator growth hack to see how you can use the advanced filters to your advantage and start generating high-quality leads. Recently, I had a bit of a rant!The rant was about the quality of spammy LinkedIn messages that I receive on a weekly basis. Would you like to see the results and how your site compares to the competition? That means a prospecting email that can persuasively introduce a customer story is a hugely valuable asset. The Common Ground Approach If you’re researched a prospect online prior to reaching out, then this is the template for taking advantage of that work.